![](https://cdn.myportfolio.com/22853c91-719e-4de1-8ec2-5ceb1f3b4650/d8c4144b-8ee6-4769-b56a-084b219b3d13_rw_1920.png?h=9983eda108b16af0b14394de781d18f3)
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![](https://cdn.myportfolio.com/22853c91-719e-4de1-8ec2-5ceb1f3b4650/aabdf7e0-7f9b-4a5f-9ee6-df766e756bab_rw_1920.png?h=3c9c44723abf1a4e7d0ae6dfc152553b)
O Atlética Bar tem a proposta de ser um bar esportivo, trará transmissão de entrevistas, lutas e jogos de diversas modalidades. Será um espaço para reunir o público universitário participante de atléticas dos seus cursos. O espaço perfeito para a confraternização das equipes, entrosamento entre os times e encontros pós-campeonatos.
Proposta de valor
Ser o ponto de encontro entre diversas atléticas e trazer a essência do esporte em equipe, todos juntos para o melhor resultado: se divertir!
Ser o ponto de encontro entre diversas atléticas e trazer a essência do esporte em equipe, todos juntos para o melhor resultado: se divertir!
Conceito
A identidade do Atlética Bar proporciona um visual atemporal, porém moderno e, ao mesmo tempo, com referências vintage, que reflete força, competitividade e qualidades de liderança. Optamos por um tipo de letra serifada que transmite o espírito esportivo.
A identidade do Atlética Bar proporciona um visual atemporal, porém moderno e, ao mesmo tempo, com referências vintage, que reflete força, competitividade e qualidades de liderança. Optamos por um tipo de letra serifada que transmite o espírito esportivo.
The Atlética Bar aims to be a sports bar that will broadcast interviews, fights, and games from various sports. It will be a space to bring together university students who are members of sports teams from their respective courses. The perfect place for team gatherings, team bonding, and post-championship meetings.
Value proposition
To be the meeting point for various sports teams and bring the essence of team sports, all coming together for the best result: having fun!
To be the meeting point for various sports teams and bring the essence of team sports, all coming together for the best result: having fun!
Concept
The identity of Atlética Bar provides a timeless yet modern visual, with vintage references that reflect strength, competitiveness, and leadership qualities. We have chosen a serif font that conveys the spirit of sports.
The identity of Atlética Bar provides a timeless yet modern visual, with vintage references that reflect strength, competitiveness, and leadership qualities. We have chosen a serif font that conveys the spirit of sports.
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